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Bridging the Information Gap Workshop: What Is a Brand and Why Do I Need One?
Join us for our first Bridging the Information Gap Workshop Series on What is a Brand and Why Do I Need One?
A brand is more than a logo. It's the total experience your customers have with your service or product. Your brand is the message you communicate through your marketing and it should be authentic, clear, and consistent. As COVID-19 continues to change the way consumers make purchase decisions, it’s important that business owners adapt to meet their shifting wants, needs and values.
In this workshop, we'll discuss how to develop an authentic brand message and I'll share how I discovered my own authentic brand and merged my pirate side with my designer side.
About the Speaker
Justin Kerr is a brand strategist, graphic designer, and a pirate (not necessarily in that order).
Justin helps entrepreneurs and small business owners discover their true brand and communicate it clearly to the right audience.
You can learn more about Justin and his work at justinkerrdesign.com.
Date and Time
Thursday Jan 28, 2021
9:30 AM - 10:30 AM EST
Thursday, January 28, 2021
9:30 AM - 10:30 AM
Location
Zoom (you will receive a Zoom link for the workshop in a separate email a few days beforehand)
Fees/Admission
FREE!
Contact Information
Jennifer Werner, Marketing, Communications and Events Director
Phone: 508-778-1008
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