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How To Improve Your Brand Image

For new small business owners, a consistent brand image is essential. Branding is the art of giving your products or services a unique, memorable expression. It helps your potential customers distinguish you from your competitors in the market.In short, branding summarizes to your audience what they should expect from your business.

Holiday Marketing Moves to Make for Yarmouth Small Businesses

This is the time of year when people are out shopping for gifts, and if you can capture even a fraction of that holiday spending, it can make a big difference for your bottom line. But how do you get people to shop with you instead of the big box stores? With a little holiday marketing magic, that's how!